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The 2036 renewal locks in Pepsi as the beverage provider for Taco Bell globally, emphasizing Pepsi’s international growth channel and brand exclusivity; this could support incremental volume and mix benefits for PEP over multi-year horizons, despite a near-term domestic headwind from KFC’s switch to KO.
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PepsiCo and Taco Bell renewed their alliance through 2036, reinforcing Pepsi’s beverage footprint in Yum Brands’ international markets even as KFC US shifts to Coca-Cola. The deal preserves Taco Bell’s Pepsi exclusives, like Baja Blast, and expands Pepsi products to Canada, the UK, Ireland, and Thailand, signaling a modest, long-term lift to PEP’s international sales.
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