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Smaller revenue decline and renewed Coca-Cola partnerships imply improved demand and revenue visibility; potential margin stabilization could drive multiple expansion. Similar to other ad-services peers lifting following stabilizing Q3 trends.
What happened, with direct paths to the underlying reporting
WPP reported the turnaround plan remains on track with a smaller decline in third-quarter like-for-like revenue, signaling stabilizing demand. The company highlighted renewed client partnerships with Coca-Cola, which could improve revenue visibility and near-term margins. If this momentum continues, WPP could see earnings resilience and potential multiple expansion in the coming quarters.
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