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Altria Q3 Beat; raises 2026 EPS guidance as premium brands and On! momentum drive growth

Oct 29, 2026, 11:54 AM EDT1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

Solid Q3 beat, raised 2026 guidance, and larger buyback imply improved fundamentals and equity upside; immediate price reaction corroborates optimism.

AI summary

What happened, with direct paths to the underlying reporting

Altria posted a stronger-than-expected Q3 with a raised 2026 EPS outlook, driven by higher net revenues in smokable products and earnings from its ABI investment. Marlboro volumes fell, but the premium share improved on Cowboy Cut, while On! nicotine pouches contributed to shipment gains. The company also expanded buybacks and dividend growth, signaling ongoing capital return amidst macro headwinds and regulatory scrutiny.

Q3 adjusted EPS $1.52, vs $1.51 est; sales $6.13B vs $5.31B consensus.
Marlboro volume declined 6.4%; premium share rose to 60%.
Cash & equivalents $2.7B; $1B additional buyback authorization through 2027.
2026 adjusted EPS guidance raised to $5.66-$5.74; NJOY ACE market return uncertain.

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