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Rise Named Contender in Forrester Wave, signaling Quad's Growth Momentum

Nov 4, 2026, 3:12 PM EST1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

Positive third-party validation of a key growth driver (Rise) and industry awards can attract client demand and improve near-term service revenue; parallels seen when agency peers gain Wave/award recognition

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What happened, with direct paths to the underlying reporting

Quad's Rise agency was named a Contender in Forrester Wave Q4 2026, signaling validation of its marketing intelligence optimization approach and local-market execution. The recognition, along with prior awards, supports expectations for client wins and cross-sell within Quad's agency ecosystem as Quad plans tech and talent investments. Catalyst: stronger growth and collaboration opportunities across Quad's agencies in coming quarters.

Rise named Contender in Forrester Wave Q4 2026.
Forrester cites Rise's shift to marketing intelligence optimization.
Rise Bronze Effie Award, AdExchanger finalist, Jay Chiat Silver Award in 2026.
Quad to invest in tech and talent to boost Rise collaboration.
Rise serves North American marketers with brand-to-local needs.

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