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Positive strategic development that could lift BKNG's share of spend in non-hotel experiences; potential near-term uplift if adoption scales, though no revenue figures are disclosed to quantify impact.
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Booking Holdings-backed Lola today launched Lola VIP Drops in New York City to give members last-minute access to popular restaurants and events, with more cities to follow. The initiative uses AI to deepen engagement in BKNG's experiences platform and potentially lift incremental bookings and monetization if user adoption scales. The near-term impact hinges on expansion success.
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