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Positive customer adoption signals product-market fit in NOW's enterprise CPQ space; potential follow-on deployments could lift ARR and create upsell opportunities, enhancing revenue visibility.
What happened, with direct paths to the underlying reporting
ServiceNow announced Keysight Technologies is using NOW's CRM with CPQ to cut quote processing time and reduce configuration setup effort. The win demonstrates NOW's ability to deliver enterprise-scale quote-to-cash improvements for engineering-focused manufacturers. The catalyst may unlock additional ARR and upsell opportunities with large tech customers over the coming quarters.
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