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MGNINeutralpartnership_collaborationnews
Medium materiality5/10

Gracenote and Magnite Bring Greater Content Intelligence to CTV Curation

Nov 10, 2026, 9:42 AM EST1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

The partnership creates a new, content‑oriented deal creation channel on Magnite's platform that could expand addressable, brand‑aligned CTV inventory and monetization opportunities for Magnite (revenue mechanism), though the scale and publisher participation are unspecified.

AI summary

What happened, with direct paths to the underlying reporting

Gracenote and Magnite expanded a collaboration to curate custom CTV deals using Gracenote's content graph; buyers can activate deals via Magnite ClearLine or DSPs and request custom U.S. deals through Gracenote.

  • Gracenote announced an expanded collaboration with Magnite to curate custom connected TV (CTV) deals.
  • Buyers can access custom CTV deals across on-demand and live content and use resulting deal IDs to activate campaigns through Magnite ClearLine or their preferred demand‑side platform.
  • Gracenote's content graph unifies metadata for 58 million TV and streaming titles to support content identification and curation.
  • Advertisers and agencies can request custom deals for the U.S. market by contacting Gracenote.

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