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Medium materiality5/10

Actively Deploys Proactive AI Agents for Sales Productivity at Zillow Rentals

Nov 10, 2026, 12:15 PM EST1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

The partnership is positioned to increase Zillow Rentals' sales productivity and could lift recurring revenue from improved upgrades and lower churn if pilot results scale; the magnitude depends on rollout scope, adoption and measurable conversion gains.

AI summary

What happened, with direct paths to the underlying reporting

Actively AI announced a commercial deployment with Zillow Rentals to roll out its proactive AI sales agents after a 4‑week pilot that reportedly raised upgrades and prevented churn; Zillow is integrating Actively via APIs to build a centralized "Sales Hub."

  • Actively AI is working with Zillow Rentals to begin rolling out its AI agents across Zillow Rentals' sales teams.
  • At the end of a 4‑week pilot, Actively delivered meaningful increases in upgrades and churn preventions in A/B testing versus non‑pilot cohorts.
  • Zillow's AI and product team is extending Actively's agent intelligence via Actively's APIs to build a "Sales Hub" and is rolling the solution out to more teams.

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StockNews.AI groups source reporting, classifies the event, and measures subsequent price movement. This is informational research, not investment advice. Prices may be delayed or unavailable.

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