1. 1Kosmos enhances Entra ID with external authentication for Microsoft ecosystems. 2. This facilitates unified ID verification and passwordless experiences extending beyond Microsoft.
The integration of external authentication strengthens Microsoft's cloud services, enhancing competitive advantage. Historical successes following tech improvements support this positive outlook.
Improving ID verification and passwordless technology aligns with market trends toward enhanced security, potentially increasing MSFT's market share.
This development could lead to increased adoption rates for Microsoft's security solutions, benefiting long-term revenue. Similar enhancements previously led to sustained user growth.