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2025 HARLEY-DAVIDSON HOMECOMING FESTIVAL TO FEATURE HEADLINING ACTS CHRIS STAPLETON AND HANK WILLIAMS JR.

1. H-D Homecoming Festival is set for July 11-12, 2025. 2. Chris Stapleton and Hank Williams Jr. will headline the festival. 3. Tickets go on sale January 17, 2025. 4. The event promotes H-D's culture and local economy.

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FAQ

Why Bullish?

Events that enhance brand visibility typically boost stock performance. Similar past events drove HOG stock positively.

How important is it?

The festival promotes community engagement, likely increasing sales of H-D products and services.

Why Long Term?

The festival enhances brand loyalty and customer engagement over time. Past H-D events have shown sustained positive impact.

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HOG
Advanced Ticket Sales Begin January 17, 2025, /PRNewswire/ -- The annual Harley-Davidson (NYSE:HOG) Homecoming® Festival will be headlined by musical acts Chris Stapleton and Hank Williams Jr., each performing at Veterans Park on the Milwaukee lakefront July 11 and 12, 2025. Ticket sales for this yearly celebration of music, moto-culture, and the H-D hometown of Milwaukee will kick off January 17, 2025 at 10am CT. Chris Stapleton photo by David McClister. (PRNewsfoto/Harley-Davidson, Inc.) Hank Williams Jr. photo by David McClister. (PRNewsfoto/Harley-Davidson, Inc.) The annual Harley-Davidson Homecoming® Festival will be headlined by musical acts Chris Stapleton and Hank Williams Jr., each performing at Veterans Park on the Milwaukee lakefront July 11 and 12, 2025. (PRNewsfoto/Harley-Davidson, Inc.) Ticket holders can experience the Harley-Davidson Homecoming Festival at Veterans Park with 2-Day and 1-Day General Admission (GA), GA+, or VIP ticket options to enjoy all the music, entertainment, local food, beverages, and more. Ticket sales for the July 10-13 celebration of music, moto-culture, and the H-D hometown of Milwaukee start on January 17 at HDHomecoming.com. Sign up for SMS alerts to gain presale early access to purchase tickets at the lowest possible price. Presale begins at 9am CT and a general on sale will follow if tickets remain. On Saturday, July 12, 2025, Chris Stapleton will headline the festival. The 10-time Grammy, 19-time CMA and 19-time ACM Award-winner is one of the country's most respected and beloved musicians. These accomplishments celebrate Stapleton's new album, Higher, which was released this past fall to overwhelming critical acclaim. Known for his electric live performances, Stapleton recently returned to NBC's "Saturday Night Live" as musical guest for the third time. In addition to teaming up with Dua Lipa, Stapleton has new collaborations with Slash ("Oh Well") and George Strait ("Honky Tonk Hall of Fame") and recorded a version of "I Should Have Known It" for a Tom Petty tribute album. Hank Williams Jr. will headline H-D Homecoming on Friday, July 11, at Veterans Park. The legendary American singer, songwriter, and musician is widely known for his blend of country, rock, and Southern rock music. Son of the iconic Hank Williams Sr. and one of country music's most influential figures, Hank Jr.'s career spans over 60 years and has made him one of the most enduring and distinctive voices in country music. Hank Williams Jr.'s extremely impressive resume has spawned 70 million albums sold worldwide and earned him accolades which includes ACM Entertainer of the Year, CMA Entertainer of the Year and BMI Icon, in addition to a GRAMMY win and coveted inductions into the Nashville Songwriters Hall of Fame and Country Music Hall of Fame. Music, Moto, and Much MoreHarley-Davidson Homecoming Festival events will be held at both free and ticketed venues across the Milwaukee area, including Veterans Park, the Harley-Davidson Museum, H-D Headquarters on Juneau Ave., Harley-Davidson Powertrain Operations in Menomonee Falls, and at local Harley-Davidson dealerships. Admission to Veterans Park for live music performances and other activities requires a ticket. In addition to headliners Chris Stapleton (July 12), and Hank Williams Jr. (July 11) several additional top acts will perform. The complete slate of artists and full performance schedule will be announced at a later date.More Harley-Davidson Homecoming Festival entertainment and event details will be announced as plans are finalized. Complete details on ticketing options, venues, entertainment, scheduled events and Harley-Davidson factory tours will be available at HDHomecoming.com, where visitors can also sign up for H-D Homecoming updates. Follow the new @hdhomecoming festival social media handle and @harleydavidson for updates.About Harley-Davidson Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.Editors: For more information regarding Harley-Davidson motorcycles and products visit: h-dmediakit.comSOURCE Harley-Davidson, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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