Primo Brands (PRMB) Faces Legal Scrutiny Over Alleged Merger Failures
On December 16, 2025, Hagens Berman, a prominent national shareholder rights law firm, announced that investors in Primo Brands Corporation (NYSE: PRMB) should take note of an important deadline: January 12, 2026, is the last day to file a motion to be appointed as lead plaintiff in a pending securities class action lawsuit. This lawsuit intends to address significant investor losses related to a reportedly concealed operational crisis following the company's merger with BlueTriton Brands.
Allegations of Concealment and Misrepresentation
The lawsuit alleges that while Primo Brands' management consistently reassured investors of a “flawless” merger integration that would facilitate growth, the company was actually grappling with catastrophic failures in technology, logistics, and customer service. The realities of this operational crisis came to light through several disclosures, with the most significant occurring on November 6, 2025, when the company announced a stark reduction in its full-year adjusted EBITDA guidance and the immediate replacement of its CEO. This announcement led to a dramatic 21% drop in the stock price, severely impacting shareholder value.
Details of the Allegations
- Reassurances of Flawlessness: Management allegedly claimed that the merger with BlueTriton Brands was progressing without issues, promising accelerated growth and substantial synergies.
- Operational Challenges: Contrary to their assurances, management reportedly concealed severe operational disruptions that included breakdowns in technology, supply chain issues, and significant customer service failures.
- Disclosure Events:
- The first major disclosure occurred on August 7, 2025, when Primo reported disappointing Q2 results and reduced its guidance, attributing some of the issues to “service problems,” which resulted in a 9% stock drop.
- The latter disclosure on November 6 marked the peak of investor concern, as new CEO admissions regarding “self-inflicted” disruptions confirmed fears about operational viability, prompting the 21% decline.
Investor Guidance and Next Steps
Reed Kathrein, the Hagens Berman partner spearheading the investigation, stated, “The crux of the complaint is the contradiction between the company's assurances of a ‘flawless’ merger and the new CEO’s admissions of the severe operational issues.” This scrutiny raises crucial questions about when management became aware of these fundamental failures.
Investors who purchased shares of PRMB during the class period from June 17, 2024, to November 6, 2025, and suffered financial losses due to these issues are encouraged to reach out. Hagens Berman is currently advising impacted investors ahead of the January 12 deadline.
How to Submit Your Claims
To submit your losses related to Primo Brands (PRMB), interested parties can fill out a secure form available on the Hagens Berman website. Alternatively, contact Reed Kathrein at 844-916-0895 or email PRMB@hbsslaw.com for further assistance.
Whistleblowers possessing non-public information regarding Primo Brands are also urged to consider their options. Under the SEC Whistleblower program, they may receive rewards for providing original insights that contribute to successful recoveries.
About Hagens Berman
Hagens Berman is a respected complex litigation firm that advocates for plaintiffs and champions corporate accountability. The firm has successfully represented investors, whistleblowers, and consumers, securing over $2.9 billion in recoveries for its clients. More information about their successes can be found at hbsslaw.com.