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4 Nations Face-Off: Canadian Pride Would Surge if Canada Beat the U.S. in Hockey Showdown

1. Rogers sponsors Canada’s team in the NHL 4 Nations Face-Off final. The event promises high national engagement. 2. A Rogers survey shows hockey is key to Canadian identity and national pride. National mood may boost brand appeal. 3. Over nine million Canadians watched prior games, indicating strong viewership. This exposure reinforces Rogers’ market presence.

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Why Bullish?

The sponsorship and survey results enhance Rogers’ brand visibility and engagement, possibly leading to higher advertising revenue and customer loyalty. Similar past sports sponsorships have momentarily buoyed stock performance.

How important is it?

While the event reinforces Rogers’ image and could stimulate short-term volume, it is mainly marketing exposure without deep long-term fundamental shifts.

Why Short Term?

The elevated exposure and immediate consumer sentiment from a major sports event tend to generate short-term trading interest, as seen in comparable market events.

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TORONTO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- The final game of the NHL’s 4 Nations Face-Off airs tonight and Canadians are gearing up for a battle that transcends hockey. A new Rogers survey shows the matchup is more than just a hockey game. More than three-quarters (78%) of Canadians believe hockey is core to Canada’s national identity and 75% say that Canada's national pride is deeply intertwined with the sport. Roughly 60% of Canadians aware of the tournament say a Canada victory would be even more meaningful given the threats to Canada’s economy and economic sovereignty. And four in 10 say a victory will increase their pride in Canada. Tonight, Canada and the United States will face off in the championship game of the 2025 4 Nations Face-Off, an international best-on-best tournament featuring the NHL’s top players from Canada, the U.S., Finland and Sweden. Rogers is the sponsor of Canada’s team. The final game will be a highly anticipated rematch of Saturday’s game when more than nine million Canadians tuned in to the game. The final game airs on Sportsnet and streams on Sportsnet+ at 8 p.m. ET / 5 p.m. PT.  About Rogers Communications Inc.Rogers is Canada’s leading communications and entertainment company, and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com. For more information: media@rci.rogers.com 1-844-226-1338  The survey, commissioned by Rogers, was conducted by Sago among gen pop Canadians, in both English and French, between February 14 and 19, 2025. The sample size was 1,015 with a margin of error of ±3% 19 times out of 20.

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