A growing digital ad market is benefiting giants like Meta and smaller players like Reddit

1. Reddit's Q4 revenue rose 71%, showing digital ad market strength. 2. Meta reported 21% sales growth in Q4, indicating robust advertising interest. 3. AI companies may increase ad spending, impacting platforms like Meta. 4. TikTok's uncertain future could redirect ad dollars to Meta and Alphabet. 5. Despite risks, strong Q4 performance suggests a healthy outlook for ad spending.