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A New Chapter Begins: World of Hyatt and Reese's Book Club Bring Page-Turning Adventures for a Limited Time at Under Canvas and ULUM Camps

1. World of Hyatt introduces a unique glamping experience this summer. 2. This partnership enhances brand visibility and customer engagement for Hyatt.

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FAQ

Why Bullish?

Hyatt's innovative offerings can attract new customers and boost occupancy rates, similar to past successful campaigns.

How important is it?

The partnership with Reese's Book Club and the unique concept provides strategic marketing leverage, likely affecting investor sentiment positively.

Why Short Term?

This seasonal event may quickly boost summer sales; historical trends show increased bookings during novelty events.

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MARHLT
CHICAGO--(BUSINESS WIRE)--This summer, pack your bags for Camp Unwritten – a one-of-a-kind glamping getaway where you're the star of the story – created by World of Hyatt with Reese's Book Club and Under Canvas. Think summer camp vibes, but all grown up: these limited-time bookable camps transform glamping into a literary escape, complete with curated book moments, luxe campfire settings and outdoor adventures that turn every guest and member into the main character of their summer.

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