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A Rose for All: Bath & Body Works Brings Back Rose Favorites

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What To Know:  Bath & Body Works has refreshed its rose offerings, introducing both new and returnin...

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AI Summary

Bath & Body Works launched new rose fragrances to revitalize classic offerings. Fragrances include Nocturnal Rose, appealing to modern luxury tastes. The company partners with Givaudan for innovative scent development. Products cater to diverse preferences with various forms and unique packaging. Rose offerings target consumers for Valentine's Day gifts and luxury experiences.

Sentiment Rationale

The resurgence of rose fragrances aligns with current consumer trends, potentially boosting sales similar to past successful launches like the seasonal collections, indicating strong customer demand for these types of products.

Trading Thesis

The seasonal nature of these releases suggests immediate consumer interest, especially for Valentine's Day, likely to influence quarterly sales positively.

Market-Moving

  • Bath & Body Works launched new rose fragrances to revitalize classic offerings.
  • Fragrances include Nocturnal Rose, appealing to modern luxury tastes.
  • The company partners with Givaudan for innovative scent development.

Key Facts

  • Bath & Body Works launched new rose fragrances to revitalize classic offerings.
  • Fragrances include Nocturnal Rose, appealing to modern luxury tastes.
  • The company partners with Givaudan for innovative scent development.
  • Products cater to diverse preferences with various forms and unique packaging.
  • Rose offerings target consumers for Valentine's Day gifts and luxury experiences.

Companies Mentioned

  • GIVA (GIVA)
  • EL (EL)
  • LVMH (LVMH)

Industry News

The article's focus on new product launches and customer engagement highlights BBWI's ability to innovate and capture market interest, crucial for maintaining competitive edge.

A Rose for All: Bath & Body Works Revitalizes Its Rose Fragrance Collection

Company Symbol: BBWI

Location: Columbus, Ohio

Date: January 9, 2026

Bath & Body Works has launched a refreshed collection of rose-inspired fragrances to cater to modern consumers seeking luxurious and innovative scents.

Introduction to the New Collection

Bath & Body Works, known for its diverse range of personal care and home fragrances, has unveiled a refreshed lineup of rose fragrances that includes both new offerings and beloved favorites. Highlighted products feature an array of scents such as Nocturnal Rose, Covered in Roses, Rose, “Inspire Love” Rose & Vanilla, and Heirloom Rose. This revitalization comes at a time when consumers are gravitating toward modern interpretations of this classic floral aroma.

Details on New and Returning Fragrances

The latest collection reflects a fashionable approach, featuring a moody color palette and varied product types such as fine fragrance mists, body creams, lotions, eau de parfum, candles, and body washes. This reflects a broader trend where traditional fragrance ingredients, like rose, are gaining renewed interest.

The standout new fragrance, Nocturnal Rose, is designed as a gender-neutral scent that combines dark, masculine notes of black pepper, wild rose, and cedarwood to offer a unique twist on floral notes. Bath & Body Works collaborated with the renowned fragrance house Givaudan, along with master perfumer Stephen Nilsen, to create this innovative scent.

Quotes from the Experts

According to Nilsen, “Nocturnal Rose is a contemporary reimagining of a timeless flower—the black rose reborn in modern opulence. Inspired by the scent of Rose de Mai, this fragrance intertwines rare rose notes with warm cedarwood and the allure of golden tobacco. Nocturnal Rose embodies modern luxury with a quiet and irresistible intensity.”

Classic Favorites Reintroduced

Alongside the introduction of Nocturnal Rose, Bath & Body Works is bringing back several fan-favorite rose fragrances:

  • Covered in Roses: A blend of fresh blooms and juicy fruit, enhanced by sweet gourmand notes. Notably available this season in a new 3-wick candle and fragrance booster.
  • Rose: Bath & Body Works’ signature rose scent returns with an updated look and fragrance, reminiscent of a freshly delivered bouquet.
  • “Inspire Love” Rose & Vanilla: A harmonious mix of creamy vanilla and soft rose petals creates a light and dreamy aroma.
  • Heirloom Rose: This refined floral musk is crafted for connoisseurs of classic rose scents.

Commitment to Quality

Mary Testa-Gough, Associate Vice President of Product and Fragrance Development at Bath & Body Works, stated, “We’ve reimagined rose with a modern edge, for a timeless yet effortlessly chic experience. Each fragrance is meticulously crafted using the highest quality ingredients to deliver elevated, indulgent scents.”

The newly launched fragrances feature sophisticated packaging inspired by contemporary fashion trends, enhancing the aesthetic experience of daily routines.

Availability and Shopping Options

The rose collection, which emphasizes dermatologically-approved products made without parabens and sulfates, will be available in various formats. Bath & Body Works caters to all fragrance enthusiasts, whether for self-purchase or special gifts.

Shoppers can explore and purchase the full range of these fragrant offerings on the official Bath & Body Works website at bathandbodyworks.com.

About Bath & Body Works

Bath & Body Works, the home of America’s Favorite Fragrances® (BBWI), is a global leader in personal care and home fragrance. With an extensive array of top-selling products, the company is recognized for its quality and innovation in delivering luxurious experiences at accessible price points. As of November 1, 2025, Bath & Body Works operates 1,934 company-owned locations in the U.S. and Canada and 544 international franchised stores.

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