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A Smarter Way to Pay: Giftify's CardCash Launches Buy Now, Pay Later with ZIP

1. Giftify's CardCash launches a Buy Now, Pay Later option with Zip Co. 2. New payment plan aims to enhance accessibility for millennials and Gen Z. 3. CardCash users can save up to 35% on purchases with flexible payments. 4. The partnership aligns with Giftify’s strategic vision to expand payment options. 5. BNPL solutions are growing amid economic uncertainty and cash flow management needs.

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FAQ

Why Bullish?

The integration of BNPL could significantly enhance customer engagement, similar to trends seen with companies like Affirm and Square, which boosted transactions and user adoption.

How important is it?

The new BNPL option is directly relevant to GIFT's business model, appealing to financially-conscious consumers and potentially increasing transaction volume significantly.

Why Long Term?

The strategic addition of BNPL is likely to yield sustained growth as consumer preferences shift, similar to how digital wallets have transformed e-commerce.

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SCHAUMBURG, IL, May 28, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the "Company"), the owner and operator of CardCash.com and Restaurant.com, and a leader in the incentives and rewards industry, today announced that CardCash.com (“CardCash”) has launched a Buy Now, Pay Later (BNPL) flexible payment plan option through a new partnership with Zip Co. (ASX: ZIP), a digital financial services company offering innovative and people-centered products. CardCash customers can now split their gift card purchases into easy payments directly at checkout. The new BNPL integration is designed to make CardCash even more accessible to shoppers who want to save money while maintaining flexibility in how they pay. Buy Now, Pay Later solutions have gained significant popularity in recent years, especially among Millennials and Gen Z consumers seeking alternatives to traditional credit. The BNPL model has seen substantial growth amid inflation and economic uncertainty, as consumers look for ways to better manage their cash flow. By incorporating this payment model, CardCash aims to meet evolving consumer preferences while helping customers maximize savings during periods of financial constraints. “We’re constantly looking for ways to help our customers get more value from their everyday purchases,” said Carol Rosenblum, Marketing Manager at CardCash. “Adding Buy Now, Pay Later at checkout can help you manage your cash flow without giving up the savings you get from discounted gift cards.” "This partnership with Zip aligns perfectly with Giftify's strategic vision to expand payment options across our platforms," said Ketan Thakker, CEO of Giftify, Inc. "By incorporating Buy Now, Pay Later functionality into CardCash, we're enhancing the customer experience and providing more flexibility in how people access our discounted gift cards. We believe this additional payment option will help us better serve our customers while strengthening our position in the gift card marketplace." Seamless Checkout, Smarter Spending With the Zip BNPL integration, customers can pay for gift cards in installments, directly from the CardCash checkout page. The process is fast, secure, and seamlessly built into the shopping experience. Whether it’s for travel, dining, everyday essentials, or gifting, this new payment option empowers customers to access the CardCash discounts, while enjoying the flexibility to pay over time. Empowering More Ways to Save CardCash users save up to 35% on everyday brands, from national retailers to travel providers. By combining those savings with flexible payment options, the company continues its mission to make smart spending simple and accessible for more people. The Zip payment option is now live and available to all eligible shoppers at checkout. To learn more, visit www.cardcash.com. About Zip ASX-listed Zip Co Limited (ACN 139 546 428) (ASX: ZIP) is a digital financial services company, offering innovative and people-centered products. Operating in two core markets - Australia and New Zealand (ANZ) and the United States (US), Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants. Founded in Australia in 2013, Zip provides fair, flexible and transparent payment options, helping customers to take control of their financial future and helping merchants to grow their businesses. Eligibility criteria apply. See terms: Zip Loan Terms of Service | Zip Loans to California residents, other than loans through the Zip Pay Anywhere and Zip Web Checkout, are made or arranged pursuant to a California Lenders Law license. Loans through Zip Pay Anywhere and Zip Web Checkout (including any "powered by Zip" loans) are originated by WebBank. About Giftify, Inc. Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Its Restaurant.com is the nation’s largest restaurant-focused digital deals brand. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our gift cards and restaurant certificates allow customers to save at thousands of restaurants across the country with just a few clicks. For more information, visit: www.giftifyinc.com and www.cardcash.com and https://www.restaurant.com. Forward-Looking Statements Press Releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability identify a suitable business model for the corporation. Investors Contacts:IR@giftifyinc.com

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