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Accountants Embrace AI and Strategic Advisory Services to Fuel Growth, Yet Continue to Face Tech and Talent Barriers, According to 2025 Intuit QuickBooks Survey

1. INTU's survey highlights rising AI adoption in accounting. 2. Accountants must shift to AI-driven services to stay competitive.

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FAQ

Why Bullish?

The increasing focus on AI could drive demand for INTU's products, similar to past tech shifts that boosted earnings.

How important is it?

The article addresses a strategic shift impacting INTU's core products, relevant for future growth.

Why Long Term?

AI growth in accounting suggests sustained revenue opportunities for INTU over several years.

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MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Intuit Inc. (NASDAQ: INTU) — the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp — today released the findings of its 2025 Intuit QuickBooks Accountant Technology Survey. The new survey shows a changing landscape for accountants as AI adoption continues to increase. This shift indicates the need to move beyond routine compliance work and embrace AI-powered workflows and advisory services to compete.

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