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Acentra Health Names Marnie Keogh as Senior Vice President of Marketing

1. Marnie Keogh appointed as Senior VP of Marketing at Acentra Health. 2. Keogh has over 20 years of healthcare marketing expertise. 3. Her role focuses on brand development and digital marketing initiatives. 4. Acentra Health aims to enhance healthcare outcomes using technology. 5. Carlyle (NASDAQ: CG) backs Acentra Health's strategic initiatives.

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Why Bullish?

The strategic appointment of a seasoned executive can increase company competitiveness and market position, likely attracting more investment interest. Historical precedent shows that strong leadership in marketing correlates with improved corporate performance and stock appreciation, like when major firms repositioned their marketing strategies effectively.

How important is it?

The leadership change is crucial as it signals strategic direction and potential for enhanced brand strength, which aligns with Carlyle's investment strategies. A well-executed marketing strategy has historically positioned companies to take advantage of emerging healthcare trends, benefiting stakeholders.

Why Long Term?

The impact of this appointment on CG’s stock is expected to manifest over the long term as Marnie Keogh implements her strategies. Similar instances in corporate history show improvements in brand perception lead to sustained revenue growth.

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Acentra HealthCG
MCLEAN, Va., July 21, 2025 (GLOBE NEWSWIRE) -- Acentra Health, a technology and health solutions and services company dedicated to accelerating better outcomes for its government and commercial healthcare clients and the populations they serve, announced today that Marnie Keogh has joined the company as Senior Vice President of Marketing. In this role, Keogh will lead the company’s integrated marketing strategy, driving initiatives across brand development, digital marketing, thought leadership, and go-to-market campaigns. “Marnie brings a distinguished career in healthcare marketing and communications, with a proven ability to drive brand transformation, operational excellence, and digital innovation,” said Todd Stottlemyer, CEO, Acentra Health. “Her leadership will be vital as we continue advancing our brand story and deepening our impact in delivering better health outcomes for the beneficiaries our clients serve.” Keogh brings over two decades of experience leading high-performing teams and award-winning campaigns across the healthcare landscape. Most recently, she served as Senior Vice President of Marketing at Magellan Health, where she oversaw multichannel marketing for the behavioral and specialty health segments, promoted generative artificial intelligence evolution, and drove digital health adoption. Her previous leadership roles at Anthem, Inc. and various health tech and communications firms reflect a strong track record of results in Medicaid, Medicare, behavioral health, and population health enrollment and member engagement. “I am honored to join Acentra Health during this exciting phase of growth,” said Keogh. “The company’s commitment to transforming healthcare through technology and clinical excellence is inspiring, and I look forward to collaborating with our talented teams to amplify our brand and expand our market reach.” Keogh holds an MBA from the University of North Carolina at Chapel Hill and a bachelor’s degree in computer science from the College of William & Mary. She is a member of the Women Business Leaders of the U.S. Health Care Industry Foundation and a founding member of independent consulting network CatalystHER. About Acentra HealthAcentra Health combines public sector knowledge, clinical expertise, and technological ingenuity to modernize the healthcare experience for state, federal, and commercial partners, and their priority populations. From designing and developing advanced claims, encounter, and provider solutions that drive efficiency and cost savings to delivering clinically focused service models for care management, clinical assessments, and quality oversight, Acentra Health is accelerating better health outcomes. Acentra Health is backed by Carlyle (NASDAQ: CG), a global investment firm. Learn more at acentra.com. Media Contact:Janice MooreVice President, Corporate Communications703-214-3552 A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/33535da8-8977-4235-9967-4c1f8eb6a08e Acentra Health Names Marnie Keogh Marketing SVP Marnie Keogh joins Acentra Health as Senior Vice President of Marketing.

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