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Ad Fatigue Hits Hard in Southeast Asia: 2 in 3 Consumers Tune Out Repetitive Ads

1. 66% of Southeast Asian consumers ignore repetitive ads on single channels. 2. Advertisers should shift to omnichannel strategies to engage consumers effectively.

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Why Bullish?

The study highlights a significant consumer trend towards omnichannel advertising, which aligns with The Trade Desk's business model focused on connected advertising solutions. Historical trends show that companies adapting to consumer behavior typically see improved performance, as seen with digital ad platforms post-pandemic.

How important is it?

The findings of this study could significantly influence advertisers’ strategies, shaping demand for The Trade Desk’s services, thus directly impacting revenues.

Why Long Term?

Adoption of omnichannel strategies could take time, benefiting The Trade Desk in the long run as awareness and utilization of these methods grow in the advertising sector.

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SINGAPORE--(BUSINESS WIRE)--A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on a single channel. The findings in the study “The Untapped Opportunity of Omnichannel” underscore the urgent need for advertisers to move away from siloed, multichannel strategies and adopt connected, omnichannel approaches that align with how consumers actually engage with media today. The study l.

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