Adidas seals turnaround year with strong quarterly sales — after Kanye disaster
1. Adidas reported better-than-expected Q4 results with 19% revenue growth. 2. Strong sales driven by retro shoe trends, offsetting Nike's weaker performance. 3. Gross margin increased by 5.2 percentage points to 49.8% in Q4. 4. Adidas recovered from a 2023 loss, showing significant operational profit improvement. 5. Full-year revenue reached 23.683 billion euros, a 12% increase year on year.