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Adobe and General Assembly Partner to Upskill Next Generation of Creative Professionals in the United Kingdom with AI Skills

1. Adobe partners with General Assembly to launch Creative Skills Academy in the UK. 2. Academy aims to equip 30 million learners with AI skills by 2030. 3. Virtual training is free, focusing on marketing and creative skills. 4. Targeted towards underrepresented youth, boosting Adobe's community engagement. 5. Access to Adobe tools for skill-building will enhance job readiness.

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Why Bullish?

The initiative promotes AI skills, aligning with Adobe's strategic focus on innovation. Past collaborations in education generally result in positive market perception.

How important is it?

The program's success can increase Adobe's influence and market share in AI tools. Strategic initiatives often correlate with positive stock performance.

Why Long Term?

Building a skilled workforce can lead to increased adoption of Adobe tools. Long-term impact observed in past educational partnerships enhancing brand value.

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LONDON--(BUSINESS WIRE)--Adobe and General Assembly, a leading provider of technology training and talent solutions, today announced the launch of the Creative Skills Academy in the UK as part of Adobe Digital Academy’s global initiative to help 30 million learners develop AI skills by 2030. “Demand for AI skills is growing rapidly across the UK, creating a need to upskill professionals across industries,” said Sami Eltom, Country Director, UK at General Assembly. “Our longstanding partnership with Adobe Digital Academy teaches up-and-coming creative and marketing professionals how to harness the power of AI in their careers, and provide them with in-demand, job-ready skills. We’re thrilled to bring the Creative Skills Academy to learners in the UK.” The virtual training academies are fully sponsored by Adobe and free of charge to participants. The first marketing and creative cohorts in the UK will begin on 25 February 2025 and applications are now being accepted. The training will equip learners with in-demand AI, content creation, and creative skills, while providing training and access to AI-powered Adobe tools like Adobe Express. Participants will receive free access to live and on-demand training and General Assembly’s career coaching, personal branding and portfolio building resources, reducing graduates’ job search time. Candidates should be between the ages of 18 to 30 years old, reside in the UK, earn less than £30,000 in annual household income and demonstrate interest or experience in design or creative skills. Priority will be given to applicants from underrepresented groups in technology. Applicants can learn more and apply here. About General Assembly General Assembly (GA) is the leading talent and upskilling community that helps individuals and businesses acquire the real skills required to succeed in an increasingly complex technological era. Founded in 2011 to make tech-centric jobs accessible to anyone and meet the demand of fast-growing tech companies, GA evolved into a center of excellence in training people from all backgrounds to upgrade their practical knowledge of tech skills now required in every company and in any role. With a global presence, hands-on instruction, and a passionate alumni community, GA gives learners 360-degree support as they take the next step in their career journey. As part of the Adecco Group and partner of premier talent solutions provider LHH, GA matches the right talent to business needs. All day, every day: GA puts real skills to work.

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