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Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot

1. Adobe previewed Adobe Marketing Agent at Adobe Summit, enhancing generative AI capabilities. 2. The partnership with Microsoft expands innovation within Microsoft 365 with Adobe integration.

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FAQ

Why Bullish?

The announcement highlights Adobe's continuous innovation in AI, echoing past successes like Adobe Sensei, which positively influenced market perception and stock performance.

How important is it?

The introduction of new AI capabilities significantly aligns with market trends toward digital transformation, showcasing Adobe's strategic growth, likely affecting investor sentiment positively.

Why Long Term?

This innovative edge in generative AI could drive sustained revenue growth and customer retention over time, similar to the long-term impacts observed post the introduction of Adobe Creative Cloud.

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MSFT
LAS VEGAS--(BUSINESS WIRE)--Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. This builds on a collaboration between Adobe and Microsoft to bring the power of generative AI into the flow of work—extending now to AI agents. This includes activating the capabilities of Adobe Marketing Agent in applications suc.

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