Adobe Needs AI to Pay Off. Video Creation Could Be the Key. - Barron's
1. Adobe announced Firefly Video Model in public beta, enhancing AI offerings. 2. New video tool pricing starts at $9.99, targeting broader customer base. 3. Adobe faces stock pressure; shares dropped 24% in past year. 4. Firefly's safety in commercial use differentiates Adobe from competitors. 5. Revenue guidance disappointment last December caused a 14% stock drop.