1. Kim Miller joins ADT as Executive VP and Chief Marketing Officer. 2. Miller will spearhead customer acquisition strategies through performance marketing. 3. Her experience aims to accelerate growth and enhance customer experience. 4. CEO DeVries emphasizes Miller's role in strengthening ADT's market leadership. 5. ADT focuses on innovation and trust in smart home security solutions.
FAQ
Why Bullish?
Miller's marketing leadership can enhance ADT's brand and drive growth, similar to past successful executive hires that improved company performance significantly.
How important is it?
The appointment of a skilled CMO is crucial for ADT’s marketing and growth strategy, indicating a focus on improvement.
Why Long Term?
Marketing strategy and brand development usually take time to reflect in stock performance; however, sustained growth can yield positive returns over time.
ADT Appoints Kim Miller as EVP & Chief Marketing & Communications Officer
BOCA RATON, Fla., Dec. 22, 2025 (GLOBE NEWSWIRE) -- ADT Inc. (NYSE: ADT) has officially announced the appointment of Kim Miller as its new Executive Vice President and Chief Marketing & Communications Officer. In her role, Miller will spearhead the implementation of a comprehensive go-to-market strategy aimed at enhancing customer acquisition through performance marketing, driving disciplined growth for ADT.
Strategic Leadership and Vision
Jim DeVries, Chairman, President, and CEO of ADT, expressed his enthusiasm regarding Miller’s selection. He stated, “Kim’s appointment marks an exciting step in ADT’s evolution. Her proven ability to unite brand, performance marketing, and customer experience will contribute towards accelerating growth and strengthening our position as the leader in smart home security.”
Extensive Experience in Marketing
Miller joins ADT from Aescape Inc., a pioneering wellness and AI robotics firm where she successfully managed go-to-market strategy, growth initiatives, and marketing efforts. Her notable background also includes senior marketing roles at Consumer Reports and Flatiron School, underscoring her suitability for the critical role at ADT.
Commitment to Innovation
Speaking about her new position, Miller stated, “I’m thrilled to join ADT at such a pivotal moment. The company’s commitment to innovation and customer trust is unmatched, and I look forward to partnering with the team to deliver meaningful growth and elevate the customer experience.”
About ADT
ADT Inc. provides safe, smart, and sustainable solutions for individuals, homes, and small businesses. The company prides itself on innovative offerings and unrivaled safety, all delivered through the largest network of smart home security professionals in the United States.
Contact Information
For media inquiries, please reach out to: media@adt.com.