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AGCO calls on media platforms to step up the fight against unregulated online gambling sites

1. AGCO urges media to stop promoting unregulated gambling sites like Bodog. 2. Bodog targets Ontarians while blocking access in Quebec and Nova Scotia. 3. Unregulated sites undermine player protection and game integrity in Ontario. 4. AGCO emphasizes social responsibility in advertising to protect Ontario players. 5. AGCO collaborates with partners to combat unregulated online gambling.

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Why Neutral?

The article primarily affects the regulatory landscape rather than AGCO's direct business. Regulatory changes tend to have a delayed impact on stocks in the sector.

How important is it?

The article highlights regulatory moves that may foster a safer gambling environment, benefiting AGCO in the long run.

Why Long Term?

The actions against unregulated sites could foster a more sustainable market over time, positively affecting AGCO's operations.

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TORONTO, May 14, 2025 (GLOBE NEWSWIRE) -- The Alcohol and Gaming Commission of Ontario (AGCO) has contacted more than a dozen traditional and digital media platforms, calling on them to stop promoting unregulated online gambling and sports betting sites like Bodog to Ontario residents. Operated by Il Nido Inc., Bodog is an offshore operator actively targeting Ontarians by advertising on popular traditional and digital media platforms. Despite blocking players in Quebec and Nova Scotia from accessing their unregulated gambling and sports betting sites, Bodog continues to allow Ontarians to access these sites while advertising heavily on traditional and digital media platforms targeting Ontarians. Under the Gaming Control Act, 1992, Bodog and other online gambling sites are required to register with the AGCO and sign an operating agreement with iGaming Ontario in order to operate in Ontario. Ontario’s regulated igaming framework requires operators to meet comprehensive requirements related to game integrity, player protection, anti-money laundering and information privacy. Bodog’s efforts to direct Ontarians to unregulated gambling undermine player protection and other safeguards which exist in the regulated market, as well as fair market principles. By airing ads for Bodog and other unregulated operators, legitimate media platforms are providing a veneer of legitimacy to unregulated and high-risk sites and creating confusion for Ontarians. The AGCO is therefore calling on these platforms to take a stand against the promotion of unregulated online gambling sites and remove the ads. By doing so, broadcasters and digital media companies will help reduce the risks these sites pose to Ontarians and support the long-term sustainability of Ontario’s regulated igaming market – all key objectives of the AGCO. The AGCO will continue to work with its partners – both in Ontario and internationally – to combat these unregulated sites and protect the public. Quote "The AGCO is committed to protecting Ontario players and ensuring they have the safest experience by playing on regulated igaming sites. By refusing to carry advertising from unregulated and high-risk operators like Bodog, media organizations can exemplify social responsibility and play an important role in protecting Ontarians and supporting Ontario’s regulated market."   – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO Media Contact AGCO Media media@agco.ca About the AGCO The Alcohol and Gaming Commission of Ontario (AGCO) is an Ontario provincial regulatory agency reporting to the Ministry of the Attorney General (MAG). It is a corporation under the Alcohol and Gaming Commission of Ontario Act, 2019.

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