AI is eating software, and Adobe is on the menu. Why the stock could be in trouble. - MarketWatch
1. Adobe stock is down over 20% this year amid increased competition. 2. Analyst Ben Reitzes downgraded ADBE to sell, fearing an AI-first market shift. 3. Reitzes sees Adobe’s Firefly AI tool as hard to monetize compared to competitors. 4. Goldman Sachs predicts a potential 70% upside for ADBE in the next year. 5. Increased AI demand may drive content creation, benefiting Adobe's market position.