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AI Search Loves Press Releases—Here's Why

1. Webinar on maximizing press release visibility begins April 24, 2025. 2. AI tools prioritize authoritative press releases in search results. 3. Improved visibility connects audiences and enhances communication strategy. 4. Notified, part of West Technology, is associated with Apollo Global Management. 5. Key insights on keyword strategies and media distribution for PR pros.

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FAQ

Why Bullish?

The webinar highlights the importance of press releases, boosting PR visibility, which is crucial for industry leaders like APO. Historically, enhanced visibility and communication strategies have positively correlated with stock performance and investor sentiment.

How important is it?

The webinar directly relates to investor relations and PR, areas critical for APO's narrative control and brand visibility. Enhancements in these areas can lead to improved stock performance and confidence from investors.

Why Short Term?

The immediate upcoming webinar could influence APO's marketing strategies, leading to short-term visibility boosts. Increased investor interest and press coverage may follow if the session is executed effectively.

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NEW YORK, April 17, 2025 (GLOBE NEWSWIRE) -- WHAT: Webinar - Maximizing Search Visibility: The New Role of Press Releases in AI Search Engines With AI-powered search prioritizing authoritative sources and verified facts, press releases now play a bigger role than ever in communications strategies. In our special webinar, you’ll learn how releases directly influence AI search rankings and how to optimize yours for maximum visibility. You’ll walk away knowing how to: Boost visibility through the latest keyword and content strategiesLeverage key distribution channels to maximize reachAnd more! WHEN: Thursday, April 24, 2025 from 12:00pm – 12:45pm ET REGISTRATION: Link WHO: Mirza Germovic – SVP of AI Solutions, Edelman - Mirza helps global brands use AI to improve how they communicate, combining tech know-how with smart strategies. At Edelman, he leads the development of AI tools that support more effective PR and marketing.Laura Macdonald – Chief Growth Officer, Hotwire - Laura facilitates client growth by leading smart, creative strategies that connect communications with real business results. In over 12 years at Hotwire, she has worked around the world with top tech brands.Chris Penn – Chief Data Scientist, Trust Insights - Chris helps companies use data and AI to understand what’s working in their marketing efforts. Known for making complex topics easy to grasp, he is a trusted voice in digital strategy and analytics.Kelly Byrd Marín (Moderator) - Senior Director of Marketing, Notified - Kelly is a seasoned PR pro turned marketer. With 16 years of experience in technology marketing, customer success and public relations, she has worked across Fortune 100 companies, PE-supported businesses, VC-backed startups and agencies. WHY:Search visibility isn’t just about websites and blogs anymore - AI tools are now showing well-written press releases at the top of results. This session will show PR and marketing pros how to get seen, connect with the right audiences and maximize the impact of every release. About Notified We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world. Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO). Media Contact Caroline Smith - Caroline.smith@icrinc.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/05281aa4-1a56-45fb-91d3-f16d1cf88780

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