Alaska Airlines' New Loyalty Program Lets Members Choose How to Earn Points—Here's Why That Matters
1. Alaska Airlines launches Atmos Rewards loyalty program, allowing flexible points earning. 2. New premium credit card with Bank of America offers unique benefits. 3. Free Starlink Wi-Fi partnership aims to enhance customer experience by 2027. 4. Program combines Mileage Plan with HawaiianMiles post-merger clearance. 5. ALK remains the only U.S. airline rewarding miles flown points.