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Alaska Airlines teams up with T-Mobile to offer ultra-fast, free Wi-Fi to Atmos™ Rewards members

1. T-Mobile expands free Wi-Fi benefits for Atmos Rewards members in 2026. 2. Collaboration enhances in-flight connectivity for both Alaska and T-Mobile customers. 3. Unique perks for T-Mobile customers will be introduced later this year. 4. Alaska rolls out ultra-fast Wi-Fi by 2027, enhancing customer experience. 5. Membership in Atmos Rewards is free and simplifies Wi-Fi access.

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FAQ

Why Bullish?

T-Mobile's expansion of Wi-Fi services enhances customer value and competitiveness, potentially increasing subscriber growth and retention, similar to previous successes in customer engagement strategies.

How important is it?

The news reflects TMUS's commitment to enhancing customer experience, which can drive user acquisition and retention, making it highly relevant.

Why Long Term?

The strategic partnership will foster brand loyalty over time, especially with new offerings being announced, similar to how previous service enhancements led to long-term subscriber increases.

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Starting in 2026, members of Atmos Rewards, an enhanced, combined loyalty program by Alaska Airlines and Hawaiian Airlines, will enjoy complimentary Wi-Fi on Starlink-equipped aircraft. Building on its long-time partnership to deliver T-Mobile customers free Wi-Fi, T-Mobile is expanding this benefit to all Atmos Rewards members beginning on select flights in 2026. T-Mobile customers who are also Atmos Rewards members will enjoy a seamless, ad-free sign-on experience to Alaska's free, ultra-fast Wi-Fi – with additional exclusive perks for T-Mobile customers to be announced later this year. , /PRNewswire/ -- Alaska Airlines and T-Mobile – both Pacific Northwest-based leaders in innovation – are setting a new standard in inflight connectivity, delivering ultra-fast Wi-Fi, free for Atmos™ Rewards members everywhere the airline flies. To bring this next-level experience to life, Alaska is proud to name T-Mobile as its presenting partner for this new, free benefit to guests. Guests will experience one of the most advanced inflight connectivity networks in the industry. T-Mobile customers will enjoy exclusive benefits to enhance their inflight experience, including a seamless, ad-free Wi-Fi log-on - with more to be announced later this year. "This collaboration goes beyond a typical sponsorship – it's a shared commitment between two hometown leaders focused on delivering more value, innovation and ease to travelers across the Pacific Northwest and beyond," said Mike Katz, President of Marketing, Strategy and Products at T-Mobile. "At T-Mobile, our mission is to be the best in the world at connecting customers to their world – and together with Alaska, we're going one step further by extending the same seamless, in-flight Wi-Fi experience our customers love to every Atmos Rewards member." Alaska's fleetwide rollout of new, ultra-fast Wi-Fi begins in 2026 – including regional, narrowbody and widebody. When installation is complete by 2027, Alaska will provide the most flights from Seattle-Tacoma International Airport offering unmatched gate-to-gate low-latency, high-bandwidth Wi-Fi, exclusively for Atmos Rewards members. Membership is free and easy to join. Guests will be able to log in or easily sign up for Atmos Rewards to access Wi-Fi at no cost. Atmos Rewards is our industry-leading enhanced loyalty program that unifies the best of Alaska Airlines' Mileage Plan and Hawaiian Airlines' HawaiianMiles into a combined platform to deliver more choice, more rewards and more global access than ever before for our members. Since 2014, T-Mobile has led the industry in delivering free inflight connectivity experiences to its customers, who already enjoy complimentary Wi-Fi on Alaska flights. Today's announcement builds on Alaska Airlines' longstanding partnership with T-Mobile, which already powers the tools the airline's Flight Attendants, Pilots and Ground Crews use today to efficiently and safely operate the airline. About Alaska Air GroupAlaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve new destinations in Europe beginning in spring 2026: Rome, London and Reykjavik, Iceland. Alaska is a member of the oneworld alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." About T-MobileT-Mobile US, Inc. (NASDAQ: TMUS) is America's supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com. SOURCE Alaska Airlines WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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