Alaska Airlines to launch London, Iceland flights, debut new livery for international expansion
1. Alaska Airlines to launch Seattle to London flights in May 2024. 2. New routes include Seattle to Reykjavik and Seoul, focusing on global expansion. 3. Competitive pressure rises as Delta adds Seattle to Rome and Barcelona flights. 4. Alaska unveiled new livery for Boeing 787-9 Dreamliners, emphasizing brand growth. 5. Acquisition of Hawaiian Airlines enhances long-haul flight capabilities.