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AlikeAudience Launches AURAR: Revolutionary Data Collaboration Tool Now Available in Snowflake Marketplace

1. AlikeAudience launched AURAR on Snowflake Marketplace, enhancing data collaboration. 2. The tool facilitates first-party data collaboration, benefiting marketers.

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Why Bullish?

The introduction of new tools on Snowflake's Marketplace can drive increased usage and demand for SNOW's platform, similar to past instances where new features attracted more users and revenue.

How important is it?

The launch of AURAR can strengthen Snowflake's Marketplace, hence positively influencing SNOW's growth and competitive positioning in the data analytics arena.

Why Long Term?

As businesses increasingly value data collaboration tools, ongoing adoption could enhance Snowflake's growth trajectory, akin to trends seen in the data analytics sector over the past few years.

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MDBDT
SAN FRANCISCO--(BUSINESS WIRE)--AlikeAudience, a leading data science company specializing in omnichannel data activation, today announced the launch of AURAR, a groundbreaking data collaboration tool, with a native Lookalike model application now available in the Snowflake Marketplace. With AURAR, AlikeAudience is empowering marketers to prepare ideal audiences through seamless, secure, and accelerated collaboration with first-party data. The launch of AURAR addresses the fundamental shifts dr.

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