1. Hyatt's Alila brand launches 'A World Awaits' campaign after five years. 2. Introducing 'Alila Moments' for personalized immersive guest experiences. 3. Campaign focuses on cultural immersion and wellness for luxury travelers. 4. Alila aims to strengthen emotional connections with guests and surroundings. 5. New Alila locations include Dong'ao Island Zhuhai and Mayakoba in 2025.
The launch of a new campaign indicates strategic growth and market positioning, similar to how previous initiatives have driven revenue. Companies that enhance personal experiences often see increased customer loyalty and revenue.
This campaign strengthens Hyatt's luxury positioning, likely enhancing brand loyalty and driving revenue, which impacts H's stock performance.
The campaign is set to attract luxury travelers over the long term while expanding Hyatt's portfolio, similar to previous expansions that increased hotel bookings and brand presence in niche markets.
Alila unveils connection-driven integrated campaign, the first for the brand in five years, marking the launch of immersive Alila Moments experiences.
Today, Hyatt Hotels Corporation (NYSE:H) announces Alila, part of Hyatt's Luxury Portfolio of brands, is inviting travelers to discover a more connected world by unveiling a new creative campaign, A World Awaits. The campaign also introduces Alila Moments—enriching, immersive and personalized guest experiences that span culture and community, nature and environmental awareness, creativity, and wellness.
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A World Awaits Campaign by Alila
A World Awaits explores how we travel to see the world and yet the most powerful journeys turn our gaze inward. This campaign invites guests to experience place with presence, to take in the vastness of a destination and feel its echo within. Through juxtaposing visuals of the vast and beautiful Alila destinations paired with imagery of deeply personal guest moments of immersion and mindfulness, A World Awaits emphasizes the emotional reasons behind our guests' journeys to other parts of the world. This approach invites travelers to awaken their spirit of adventure—from the world around us to the world within us.
A World Awaits also marks the debut of the Alila Moments platform – a refined collection of immersive, signature brand experiences set to be live at all hotels across the brand's global portfolio. Exclusive, one-of-a-kind, and thoughtfully crafted, the brand's thoughtful intention with Alila Moments is to foster transformational connections between guests and the community, rooted in local wisdom, the distinct culture, and their fellow travelers – designed for an impact that lingers long after check-out.
Alila is a brand known for curating moments of discovery, serenity, and immersion, with wellness, care for the environment, and respect for local tradition at the core. With A World Awaits, Alila hotels underscore the brand's purpose and introduces new Alila Moments for curious travelers to embrace uncharted landscapes, whether that be physical and natural terrain or mental and spiritual groundwork.
ALILA MOMENTS
Firmly grounded in the distinct facets of each Alila hotel's destination and available exclusively to Alila guests, each Alila Moments experience is curated for those seeking different, deeper ways to explore a specific destination and its natural beauty.
From a spiritual cold plunge in a Big Sur River amongst Redwood trees, to a Shahpura crafts-making crawl with traditional Indian spa practice to end the day, Alila Moments offer space for guests to go beyond themselves to discover and genuinely connect with the surrounding environment through uniquely personalized and transformative experiences. Notable Alila Moments include:
"A World Awaits is a pivotal campaign for the Alila brand, reinforcing its commitment to the luxury traveler who cherishes every step that they take, believes in moments of wonder large and small, and cares about the planet as much as they care about themselves," said Katie Johnson, vice president, global brand leader, luxury portfolio, Hyatt. "From cultural and environmental immersion, to enriching bespoke experiences and holistic wellbeing, with this campaign, Alila hotels look forward to guests experiencing the worlds of culture, tradition, nature, spirituality and more, that await them at every corner."
Set in 18 awe-inspiring destinations across Indonesia, Maldives, Oman, India, China, Malaysia, and California, the Alila brand brings to life A World Awaits across all of its global properties, including the newest addition, Alila Dong'ao Island Zhuhai, a luxury all-suite clifftop resort perched at the southwestern tip of Dong'ao Island in Zhuha. Looking ahead, Alila Mayakoba will join the brand in late 2025 as the first Alila property in Latin America.
To learn more about the Alila brand, please visit www.alilahotels.com.
About Alila
Alila is a global, luxury hotel brand inviting travelers to discover a more connected world through cultural and environmental immersion, enriching experiences, and holistic wellbeing. Alila hotels live in harmony with their natural surroundings—where simplicity reveals profound beauty, and embrace their local communities, allowing guests to re-discover the luxury of living. At the heart of the brand and furthering its commitment to cultural and environmental immersion is Alila Moments, a collection of one-of-a-kind, exclusive experiences that expose guests to a destination's unique facets and leave a lasting impact designed to remain long after they return home. In support of sustainable tourism, all Alila hotels that have been in operation for at least one year are EarthCheck certified, integrating the natural, physical and cultural elements of their environments. For more information, visit alilahotels.com, follow on Instagram @AlilaHotels, or like on Facebook.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2025, the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 80 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, Alua Hotels & Resorts®, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Unscripted by Hyatt, Hyatt Place®, Hyatt House®, Hyatt Studios, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
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MEDIA CONTACT:
Patrice Henry
Hyatt
Patrice.Henry@Hyatt.com