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Benzinga
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Alphabet's New Search Updates Could Boost Revenue By Enhancing Ad Visibility And User Experience

1. Google updates Search with AI to enhance user experience and monetization. 2. New ad features include grouping ads and a hide option for users. 3. Analyst JP Morgan remains Overweight on Alphabet amid positive changes. 4. Global rollout covers all ad formats, including Shopping ads. 5. Shares rose by 0.59% to $245.58 in premarket trading.

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FAQ

Why Bullish?

The integration of AI features alongside ad experience can lead to increased user engagement and ultimately higher revenue, similar to past enhancements that have positively influenced shares post-implementation.

How important is it?

The changes are significant to Google’s core advertising model, which directly contributes to its revenue streams.

Why Short Term?

Immediate effects expected as ads become more engaging, similar to prior updates boosting traffic shortly after release.

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