1. Amazon is underperforming compared to peers, up only 1.05% year-to-date. 2. Alphabet leads the Magnificent 7 with a 62% year-to-date gain. 3. Amazon's valuation metrics indicate it's relatively inexpensive compared to competitors. 4. Amazon's low price-to-sales ratio positions it as a potential bargain. 5. The contrast between Amazon and Alphabet highlights market dynamics in Big Tech.