Alternative asset manager Blue Owl is playing to a broader investor audience as private markets go mainstream
1. Taylor Townsend's viral match exchange highlights Blue Owl Capital's visibility efforts. 2. Blue Owl sponsors athletes to enhance brand awareness among high-net-worth individuals. 3. The firm strategically invests in sports marketing, particularly in tennis. 4. Blue Owl's initiative may attract more retail investors to private markets. 5. The alternative asset management sector is shifting towards consumer engagement.