Altria says counterfeit e-vape products are hurting its business outlook - MarketWatch
1. Altria faces challenges from counterfeit products in the vape market. 2. Fourth-quarter earnings narrowly beat Wall Street projections, up 48% to $3.04 billion. 3. Illicit products now represent over 60% of the e-vapor category. 4. Altria reassesses 2028 business projections due to a challenging operating environment. 5. Adjusted 2025 earnings forecast slightly above FactSet consensus estimate.