Altria 'smoke-free' targets under threat from illicit vapes
1. Altria reviews 2028 goals due to competition from disposable vapes. 2. Potential failure to meet targets may affect investor confidence in MO.
FAQ
Why Bearish?
Increased competition could hinder Altria's market position, similar to past vape trends impacting sales.
How important is it?
The review of sales goals signals potential long-term strategic shifts that can impact investors.
Why Short Term?
The immediate competitive landscape suggests an urgent need for strategic adjustments.