1. Amazfit expands HYROX athlete team for 2025/26 season. 2. Hunter McIntyre returns; Rich Ryan, Joanna Wietrzyk join the roster. 3. Partnership integrates athlete feedback into product innovation. 4. New athletes will elevate Amazfit's brand visibility globally. 5. Amazfit's smart wearables support training and recovery for athletes.
Amazfit's focus on integrating athlete feedback suggests enhanced product development, likely increasing sales. Historical analysis shows strong athlete endorsements can boost brand visibility and consumer trust, leading to higher stock performance.
The article emphasizes athlete partnerships that can expand Amazfit's market reach, reinforcing ZEPP's position in the competitive wearable market. Enhanced consumer trust and brand visibility can lead to increased sales, suggesting substantial potential for stock performance.
The endorsement from elite athletes indicates ongoing brand support, likely enhancing Amazfit's market position over time. Similar past endorsements have led to sustained consumer interest and growth for wearable technology companies.
Amazfit welcomes back Hunter McIntyre and expands its elite athlete team for the 2025/26 HYROX season with Rich Ryan, Joanna Wietrzyk, Emilie Dahmen, and Linda Meier
Amazfit, a leading global smart wearables brand by Zepp Health (NYSE: ZEPP), and the Official Timing & Wearable Partner of HYROX, today announced the expansion of its HYROX athlete roster, with Hunter McIntyre (USA) returning for another season and four standout competitors joining the team: Rich Ryan (USA), Joanna Wietrzyk (Australia), Emilie Dahmen (Netherlands), and Linda Meier (Germany).
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Amazfit welcomes back Hunter McIntyre and expands its elite athlete team for the 2025/26 HYROX season with Rich Ryan, Joanna Wietrzyk, Emilie Dahmen, and Linda Meier
This roster reflects Amazfit's commitment to supporting both proven champions and emerging talent in functional fitness racing, while integrating athlete feedback directly into product innovation.
Hunter McIntyre – Widely regarded as the face of HYROX, McIntyre remains one of the sport's most dominant and influential athletes. A multiple-time champion with a loyal fanbase, he continues to push boundaries in competition and beyond, leading training camps and outdoor adventure races. McIntyre has been instrumental in Amazfit product development, relying on the rugged Amazfit T-Rex series to fuel his relentless pursuit of podium finishes.
"I'm excited to be returning to Team Amazfit for another few years. The products are great, they listen to me when I have input, and I feel like I am getting actionable insights that are helping to drive my training. We almost got it done last year in Chicago — this year I'm here for the gold."
-Hunter McIntyre
Rich Ryan – Known for his data-driven approach and coaching influence, Ryan brings dual impact as an elite competitor and educator. One of the fastest men on the HYROX course, he pairs his athlete achievements with seminars and coaching through his RMR training company. Ryan's deep demand for precision aligns seamlessly with Amazfit's Balance 2 and Helio series, making him a trusted partner in advancing performance metrics for athletes everywhere.
"I joined Team Amazfit because of their commitment to HYROX and hybrid training. I believe hybrid training and competition can help athletes grow into healthier, more effective versions of themselves, and having partners who share those values is really important to me. I'm also excited to collaborate with the team at Amazfit, who continue to push innovation and show real ambition in this space."
-Rich Ryan
Joanna Wietrzyk – A breakout star from Australia, Wietrzyk stunned the HYROX community with a second-place finish in Chicago. A former competitive tennis player, she is quickly emerging as a top contender across solo and doubles formats. Wietrzyk, who will be sporting the Amazfit T-Rex 3, values her close collaboration with Amazfit's sports marketing team and is poised to elevate both her career and the brand's visibility globally.
"After an incredible first season in HYROX, I'm focused on building momentum and pushing my performance even further this year. That means going beyond what I've done before and partnering with teams that truly support the way I train, recover, and compete. Amazfit does exactly that. Their technology helps me stay consistent and intentional, whether I'm tracking key metrics during intense sessions or monitoring recovery post-race. Amazfit gives me the right tools to train smarter, stay balanced and continue progressing - and that's what makes this partnership so exciting."
-Joanna Wietrzyk
Emilie Dahmen – One of the sport's most exciting rising stars, Dahmen captured attention by winning two HYROX races in her debut season and finishing sixth at the World Championships. Still early in her career, she represents the next generation of HYROX talent. Dahmen's embrace of Amazfit wearables, specifically the Balance 2 and Helio Strap, makes her a natural fit for the team as she continues her rapid ascent.
"I hadn't relied on a watch or performance data before, and reaching the HYROX Elite 15 without it was already a huge achievement. Partnering with Amazfit now gives me the tools to train smarter, recover better, and truly compete at the highest level. Their technology helps me unlock even more potential, and I hope to inspire others to see how powerful smart training can be."
-Emilie Dahmen
Linda Meier – The reigning HYROX World Champion, Meier delivered a career-defining performance in Chicago to secure her title. Already a respected competitor, her consistency and professionalism make her an invaluable ambassador. Meier relies on the Amazfit Helio Strap and the Amazfit T-Rex 3 for advanced data insights, helping her balance performance and recovery at the highest level.
"With Amazfit by my side, I can combine my World Champion spirit with smart technology - showing that anyone can push beyond their limits with the right tools."
-Linda Meier
"Our partnership with HYROX is about helping athletes maximize every moment of training, performance, and recovery," said Scott Shepley, Head of Global Marketing of Amazfit. "By signing a roster that blends world champions with promising new talent, we're reinforcing Amazfit's role as the performance partner of choice for athletes who trust data to fuel their goals."
As part of Team Amazfit, these athletes will contribute to product testing, content storytelling, and community engagement, ensuring Amazfit continues to deliver cutting-edge tools that meet the evolving demands of functional fitness athletes.
Athletes and fans can explore Amazfit's full range of smart wearables — including the T-Rex series, Balance 2, Active 2, and Helio Strap — at www.amazfit.com, and follow the brand's HYROX journey throughout the 2025/26 season.
About Amazfit
Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company with its principal office based in Gorinchem, the Netherlands. Zepp Health operates as a distributed organization, with team members and offices across the Americas, Europe, Asia, and other global markets.
Offering a wide selection of smartwatches and bands, Amazfit's brand tagline, "Discover Amazing," encourages individuals to break barriers, exceed expectations, and find joy in every moment. Amazfit is powered by Zepp Health's proprietary health management platform, which delivers cloud-based, 24/7 actionable insights and guidance to help users achieve their wellness goals.
Known for outstanding craftsmanship, Amazfit smartwatches have won numerous design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is embraced by millions of users, with products available in over 90 countries across the Americas, EMEA, and APAC regions. For more information, visit www.amazfit.com.
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Media Contacts
Max Borges Agency for Amazfit
amazfit@maxborgesagency.com
Mary Thompson Woodbury
Head of PR, Amazfit North America
Mary.woodbury@zepp.com