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Amazon denies report it's shutting down Wondery podcast studio

1. Amazon denies Wondery is shutting down and cutting jobs. 2. Wondery will shift to a new team focused on creator-led podcasts. 3. Combining narrative studio with Audible to enhance content integration. 4. Strategy aims to compete better with Spotify and YouTube. 5. Content evolution reflects changing podcasting landscape toward video.

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FAQ

Why Bullish?

Amazon's strategic pivot to video content enhances its podcasting competitiveness, potentially increasing revenue streams, similar to prior successful content adaptations.

How important is it?

Shifts in Wondery's strategy directly align with Amazon's broader content strategy, impacting future growth prospects significantly.

Why Short Term?

Initial changes may quickly attract more creators and audience, impacting subscriber growth and engagement metrics sooner rather than later.

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