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Amazon hikes prices for its Music Unlimited subscriptions

1. Amazon increases music streaming prices for Prime members by $1. 2. Non-Prime subscribers now pay $11.99, up from $10.99. 3. Family plan rises from $16.99 to $19.99 monthly. 4. Pricing aligns with recent Spotify price hikes. 5. Existing customers face new billing changes starting March 2025.

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FAQ

Why Neutral?

Price hikes could stabilize revenue, similar to prior increases which had mixed impacts.

How important is it?

Subscription pricing impacts overall revenue growth potential for Amazon.

Why Long Term?

Sustained price changes position Amazon competitively, influencing long-term subscription growth.

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