Amazon is hammering out deals with news publishers ahead of its AI-enhanced Alexa upgrade
1. Amazon will unveil an AI-enhanced Alexa upgrade at a New York event. The upgrade aims for better publisher exposure. 2. Licensing deals with publishers for news content are in negotiation. Terms remain private. 3. The upgrade includes talks with Uber, Instacart, and Ticketmaster. Broader partnerships could be formed. 4. Publishers expect improved exposure as traffic declines on other tech platforms. Amazon’s ecosystem benefits may grow.