Amazon is testing shopping, health assistants as it pushes deeper into generative AI
1. Amazon is testing generative AI for e-commerce, enhancing shopping and health services. 2. The Interests AI tool personalizes product searches based on user descriptions. 3. Health AI offers wellness guidance and connects users to Amazon's pharmacy. 4. Amazon plans to integrate new AI insights into its Alexa+ upgrade. 5. 1,000 AI applications are under development to improve customer experience.