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Amazon kills ‘Inspire,' its TikTok-style feed for discovering products

1. Amazon shuts down Inspire, its TikTok-like shopping feature. 2. The decision aims to realign with customer-centered priorities. 3. Inspire faced criticism for inadequate creator compensation. 4. Amazon strengthens partnerships with Instagram and Snap for shopping. 5. New AI features and creator storefronts will enhance shopping experiences.

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FAQ

Why Neutral?

Shutting down Inspire may streamline Amazon's features, but lacks significant direct impact on revenue.

How important is it?

This decision reflects Amazon's evolving strategy in social commerce.

Why Short Term?

The feature's cancellation affects immediate user engagement but does not alter long-term fundamentals.

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