Amazon opens beauty and personal care store in Italy, as part of brick-and-mortar expansion
1. Amazon opens a health and beauty store in Milan, Italy. 2. The store includes beauty brands like La Roche-Posay and Eucerin. 3. It features digital skin analysis and advice from on-site pharmacists. 4. This venture aims to boost physical sales in a growing market. 5. Amazon's physical retail attempts have been hit or miss historically.