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Amazon reaches $2.5 billion settlement with FTC over 'deceptive' Prime program

1. Amazon settles FTC case by paying $2.5 billion over misleading Prime enrollments. 2. Settlement includes a $1 billion penalty and $1.5 billion in customer refunds. 3. Prohibitions on misrepresentation and clearer subscription terms will be enforced. 4. Amazon's Prime membership, vital for revenue, includes 200 million members worldwide. 5. FTC alleges ongoing anti-competitive practices, with serious case set for 2027.

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FAQ

Why Neutral?

The settlement amount is minor relative to Amazon's market cap; shares stabilized post-announcement.

How important is it?

The significant settlement could have long-term implications for customer trust and legal liability.

Why Long Term?

Ongoing FTC scrutiny could impact future growth and operational strategies significantly.

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