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Amazon's advertising business grew 18% in the fourth quarter

1. Amazon's Q4 ad revenue was $17.29 billion, up 18% year-over-year. 2. Company's Q4 sales reached $187.79 billion, exceeding estimates. 3. Disappointing guidance led to a decline in Amazon's stock price. 4. Amazon ranks third in global digital advertising, trailing Alphabet and Meta. 5. Competitors like Meta and Alphabet reported strong revenue growth.

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FAQ

Why Bearish?

Despite growth, disappointing guidance can negatively affect investor sentiment. Similar past instances show stock declines after subpar forecasts.

How important is it?

ABecause the article discusses key earnings metrics, it has significant relevance. Negative guidance could taper enthusiasm around Amazon's advertising growth potential.

Why Short Term?

Immediate market reactions often occur following earnings reports and guidance. Short-term investor confidence will likely be impacted quickly.

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