Amazon's most powerful new Alexa features being powered by Anthropic's AI, sources say
1. Amazon invests significantly in AI, partnering with Anthropic for Alexa's upgrades. 2. Alexa+ introduces a subscription model, enhancing user capabilities substantially. 3. Amazon's AI models and Anthropic's Claude significantly improve Alexa's performance. 4. The AI partnership extends beyond Alexa to product search and advertising. 5. Negotiations between Amazon and Anthropic follow the expiration of an initial agreement.