Amazon unveils long-awaited Alexa revamped with AI features
1. Amazon announced a major overhaul of Alexa, now called 'Alexa+'. 2. The upgrade incorporates generative AI to enhance its functionality. 3. A subscription model could generate profits, addressing high AI development costs. 4. Alexa has not met profitability expectations despite 500 million devices sold. 5. Potential subscription risks alienating current Prime subscribers paying $139 annually.