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AMC Theatres® Makes Going to the Movies More Rewarding – AMC Stubs Insiders Can Now Achieve Upgraded Membership Status, With Enhanced Rewards, Through Frequent Moviegoing

1. AMC introduces 'Premiere GO!' rewards for loyal members starting January 2025. 2. Members can earn status by seeing 8 movies or gaining 5,000 Stubs points. 3. Premiere GO! offers enhanced rewards without membership fees, boosting customer loyalty. 4. The promotion aims to enhance moviegoing experiences and increase attendance rates. 5. AMC remains the largest global theatrical exhibitor, enhancing its innovative loyalty programs.

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FAQ

Why Bullish?

Enhanced loyalty programs can increase customer attendance and ticket sales, similar to previous successful promotions.

How important is it?

The introduction of a new rewards tier aims to boost customer attendance, directly impacting AMC's revenue.

Why Short Term?

Consumer response to new rewards can quickly influence attendance and revenue in 2025.

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AMC
LEAWOOD, Kan.--(BUSINESS WIRE)--AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and in the world, today introduced an all new “achievable” rewards tier to its AMC Stubs program. Since its launch in 2012, AMC has offered a free-to-join AMC Stubs Insider tier that offers limited benefits. Beginning January 1, 2025, Insider members can now earn their way to AMC Stubs Premiere GO! status, which remains free of membership fees, but offers much richer rewards. AMC Stubs Insider members earn their Premiere GO! status by seeing at least 8 movies at AMC or earning at least 5,000 AMC Stubs points in a calendar year. Once a member earns AMC Stubs Premiere GO! status, they remain at that tier for the remainder of the calendar year and the following year. AMC Stubs members can track their theatre visits and earned point totals in the AMC Theatres app or on their website account. A helpful tracker will let Insiders know how close they are to achieving Premiere GO! status for both visits and points. AMC Stubs Premiere GO! members enjoy the following benefits, all with no membership fee: Free large popcorn & fountain drink birthday gift Free size upgrades on popcorn and fountain drinks Priority lane access No online ticketing fees for 4+ tickets purchased at the same time Earn points at 2x the rate of Insiders Points can be redeemed for rewards, which can be used to purchase tickets and concessions “From its introduction more than a decade ago and throughout its existence, AMC Stubs has been the loyalty program leader in the entertainment industry. Just as important, it has served as an opportunity for us at AMC to continuously explore new ways to elevate the moviegoing experience and reward our loyal guests,” said Ellen Copaken, senior vice president, Marketing, AMC. “The introduction of AMC Stubs Premiere GO! gives our Insider members an exciting and achievable pathway to unlock enhanced rewards simply by enjoying the movies they love. This new tier is our way of saying thank you to our fans for their passion and dedication, while continuing to deliver the unparalleled value and convenience they expect from AMC." Moviegoers who want all the AMC Stubs Premiere GO! benefits plus more immediately, can sign up for AMC Stubs Premiere. For just $17.99 per year, Premiere members receive all the benefits of AMC Stubs Premiere GO! immediately upon signing up. Premiere members also receive 5x points for every dollar spent and enjoy waived online ticketing fees on every ticket purchase regardless of size. And for guests who want the greatest moviegoing value, AMC Stubs A-List allows members to see up to three movies per week, in every available format, including IMAX® and Dolby Cinema®, for one monthly price. For more information about the new AMC Stubs Premiere GO! plan, guests can visit https://www.amctheatres.com/amcstubs/premiere-go. For more information and to sign up for AMC Stubs, visit www.amctheatres.com/amcstubs. About AMC Entertainment Holdings, Inc. AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 900 theatres and 10,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, website, and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. In addition, in 2023 AMC launched AMC Theatres Distribution with the highly successful releases of TAYLOR SWIFT | THE ERAS TOUR and RENAISSANCE: A FILM BY BEYONCÉ. AMC Theatres Distribution expects to release more concert films with the world’s leading musical artists in the years ahead. For more information, visit www.amctheatres.com. Category: Company Release

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