American Eagle's stock is soaring as Sydney Sweeney and Travis Kelce's star power jolts sales
1. American Eagle credits Sweeney's campaign for strong Q2 performance. 2. Stock rose 24% post-earnings; earnings increased 15% YoY. 3. Sweeney's jeans sold out quickly, increasing customer engagement. 4. American Eagle navigated backlash from critics effectively. 5. Future campaigns with Kelce anticipated to further drive sales.