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American Eagle's stock is soaring as Sydney Sweeney and Travis Kelce's star power jolts sales

1. American Eagle credits Sweeney's campaign for strong Q2 performance. 2. Stock rose 24% post-earnings; earnings increased 15% YoY. 3. Sweeney's jeans sold out quickly, increasing customer engagement. 4. American Eagle navigated backlash from critics effectively. 5. Future campaigns with Kelce anticipated to further drive sales.

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FAQ

Why Bullish?

The 24% stock increase reflects strong market confidence. Historical campaigns with celebrities often lead to sustained sales boosts.

How important is it?

The successful celebrity campaigns directly influence brand image and sales figures, making it relevant for investors.

Why Short Term?

Initial sales surge from campaigns may not sustain without ongoing new releases. Past celebrity campaigns saw similar short-lived effects.

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